Blue Ocean Strategy

Tajuk: Blue Ocean Strategy

Sinopsis: When first published in 2005, Blue Ocean Strategy challenged the tenets of competitive strategy, the then dominant school of strategy, and called for a shift of focus from competition to creating new market space and hence making the competition irrelevant. Based on over a decade-long study of 150 key strategic moves spanning more than a hundred years and thirty industries, the authors W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool and that lasting success comes not from battling competitors but from creating “blue oceans” – untapped new market spaces ripe for growth. Kim and Mauborgne present a systematic approach to making the competition irrelevant, outlining principles and tools any organization can use to create and capture their own blue oceans.

Embraced by organizations and industries worldwide, Blue Ocean Strategy is a global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents. Updated and expanded with fresh content, consider it your guide to creating uncontested market space – and making the competition irrelevant.

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